FRACTIONAL CMO · AMPLY STUDIO
Get a senior marketing leader who turns effort into sales.
You built a real business with a team that runs your marketing. The posts go out. The ads run.
The sales stay flat. A Fractional CMO steps in as the senior marketing lead your business
is missing, sets the strategy, directs your team, and connects every campaign to revenue.
Part-time. Priced to what you need.
A free 30-minute call to map where your marketing loses sales. No pitch until you ask for one.
The True Cost of Leadership
S$180k+
What a full-time CMO costs in Singapore each year, before bonus and equity.
A portion
What a Fractional CMO costs. Senior leadership, sized to your business.
90 days
To a marketing plan your whole team can follow, with owners and targets.
Is This You Currently?
You pay for marketing that
doesn't move sales.
You hired a team to run your marketing. They post, they email, they design. With no senior strategist setting the direction, capable people guess at what matters. Effort spreads across ten channels. Campaigns start and stall. At the end of the quarter you have activity to show and not much revenue to match it.
Your team stays busy, and your pipeline stays quiet.
Every campaign feels like starting from zero, with no plan carrying over.
You approve work you can't tell is bringing in clients.
You looked at hiring a senior marketer and stopped at the salary.
PLAIN ENGLISH
What a Fractional CMO gives you.
A Chief Marketing Officer owns your marketing strategy and answers for the results it produces. Hiring one full-time in Singapore starts at over S$180,000 a year, before bonus and equity. A Fractional CMO gives you that same senior leadership for a set number of hours each month. You get the strategy, the direction, and the accountability of a marketing chief, sized to your business.
What changes when we start
A marketing leader,
working inside your business.
01
One strategy your whole team can follow
You get a single marketing plan tied to revenue targets. Your team stops guessing and starts working against clear priorities that build on each other.
02
Direction for the people you already pay
Your marketers report to a senior lead who sets priorities, reviews their work, and holds the standard. You keep your team and finally give them someone to follow.
03
Marketing you can trace to revenue
Every campaign maps to a number. You see what brings in clients, what to cut, and where the next dollar should go. No more approving work you can't measure.
04
Senior expertise, sized to your budget
You get the leadership of a marketing chief for a portion of a full-time salary. Adjust the hours up or down as your business grows.
HOW IT WORKS
Three steps to marketing that earns.
Step 1
Strategy Call
A free 30-minute call. We find where your marketing leaks sales and what your team already handles well.
Step 2
The Plan
A 90-day marketing plan with clear priorities, owners, and revenue targets. Everyone knows what to do and why.
Step 3
Ongoing Leadership
Your Fractional CMO runs the plan with your team, week to week, and reports back on what the marketing brings in.
HONEST FIT
Who this is built for.
This fits you if
- You have real revenue and a team already running your marketing.
- Your marketing produces activity, and the sales don't match the effort.
- You want senior direction without paying a full-time salary.
- You're ready to give your team a plan and hold them to it.
Not the right time if
- You run everything solo and need done-for-you execution instead. Amply Studio's content plans handle that.
- You want someone to post for you rather than lead your marketing.
- You're still validating whether you have a business, before you have a team.
PRICING
Priced to your scope.
A Fractional CMO engagement scales with how much marketing leadership your business needs. A lighter strategic role costs less than a hands-on lead directing a full team. We scope it on the strategy call, once we see your goals and what your team already covers. You get a clear, fixed number before anything starts.
Who leads the work
Built by someone who runs the playbook.
Amply360 Studio is led by Michelle Hon, founder of Amply360 and MomBoss Academy, a community of 16,000+ entrepreneurs. She built the marketing systems behind her own businesses, from the funnels to the follow-up, and now brings that leadership to yours.
★★★★★
"I’ve gotten exponential growth in terms of sales and cash flow because of the work you and your team did for me."
Anji Hallewell
Global Career Coach & TEDx Speaker
★★★★★
"Ampy360 Studio's difference is that they had a plan and they followed through. The ROI had been incredible for me."
Eunicia Perez
Finance Coach
★★★★★
Google Review
Dr Cheryl Kam
Founder of Matrē Supplements & Vibrant Life Academy
★★★★★
Google Review
Shara Az
Founder of Plate & Play Singapore
QUESTIONS OWNERS ASK
Before you book the call.
Straight answers to the most common questions before we map out your marketing strategy.
How is this different from hiring an agency?
An agency executes tasks you hand them. A Fractional CMO owns your marketing strategy and directs whoever executes it, including your own team. The strategy comes first, then the work earns its keep.
Do I need to let my current marketers go?
No. Your Fractional CMO leads the team you already have. Most owners keep their people and give them a plan to follow for the first time. Capable marketers do their best work with senior direction above them.
How much of my time does it take?
A few hours a month. Your CMO runs the marketing so you can run the business. You stay close to the numbers and the big calls, and step out of the day-to-day.
What does it cost?
It depends on scope. A lighter strategic role costs less than a hands-on lead running a full team. We give you a fixed number on the strategy call, once we understand your goals and what your team already handles.
I tried an agency and it didn't work. Why would this?
Common story. Agencies often run tactics with no strategy behind them, so the effort scatters. A Fractional CMO fixes the strategy first, sets the priorities, and then the tactics have something to serve.
Book your strategy call.
30 minutes. We map where your marketing loses sales and show you
the fastest fix. We take a handful of these calls each week.
Fractional CMO · Amply Studio - Marketing leadership for growing businesses.
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